Collaborations
Someone who
real businesses trust.
Carl partners with organisations and brands such as American Express, Mercedes, Sage, Intuit and Vodafone to tell their story to an audience that actually run businesses.
Campaigns Carl has worked on
Three things marketers care about.
Influence beyond social media
Books with major publishers. Speaking on stages globally. Bylines in national press and regular broadcast appearances. Carl's reach is built on credibility, not chasing the algorithm or dancing on TikTok. When he talks, people listen.
Plain-English storytelling
From giving hands-on video advice about the finances of real business owners for Sage through to broadcast days with Mercedes — we do campaigns that translate corporate messaging and jargon into stuff that small business owners actually care about.
Outcomes, not impressions
Real engagement, real shifts in brand perception, real reasons for the partnership to exist. We don't focus on vanity metrics — we focus on shaping the narrative.
The audience
164k
Across LinkedIn, Instagram, X, Threads, TikTok and Facebook. Founders, finance leads, agency owners, freelancers, and the people who actually run UK small businesses.
*as at 24 May 2026, 164,300 across all platforms
Credibility
From House of Lords roundtables to City AM Top 100.
Invited to advise at the House of Lords on fintech policy. Named to City AM's Top 100 UK Entrepreneurs. Smith & Williamson Power 100 top 25. Accountancy Age 35 Under 35.
When your brand needs a partner with weight behind the words, that's what this looks like.
A few real examples.
Carl × American Express
Multi-channel ambassador work for Amex Shop Small. Times feature, social videos, podcast appearances, webinars and a game show. The brief: make Shop Small feel real, not corporate. The result: campaigns that actually got shared by small business owners.
Carl × Mercedes
A research-led broadcast day at Markettiers, syndicating Mercedes-Benz's small business research across UK radio.
Carl × Sage
An honest weekly small business finance series, plus an interview with Steve Harmison at Trent Bridge. Sage's brand made human.
Carl × Vodafone, Intuit, ACCA & more
Podcasts hosted, social campaigns delivered, broadcast days run. Brand partners across financial services, fintech, telecoms and government.
Tell us about your brief.
Carl's team will respond as soon as possible with thoughts on fit, format, and what good might look like.